Clients | Future Forward Digital | Performance Marketing

Case Study

QUADRUPLING LEADS FOR A DUBAI-BASED SCHOOL

We launched a new series of digital ads across Google and Facebook platforms that led to a four-fold increase in leads within two month, enabling the school to smash their enrolment targets.

At a Glance

450%

increase in average monthly leads

40%

lower cost per click

The Full Story

THE SITUATION

A Dubai-based school needed to increase their leads in order to build their pipeline and achieve their admissions target. They were using a digital marketing agency prior to reaching out to Future Forward Digital but were not achieving the volume or quality of leads they required.

Our Approach

Scope: Future Forward Digital was brought on board to accelerate the digital advertising strategy for a school in Dubai and was responsible for conceptualising and executing an integrated Facebook and Google advertising campaign.
Strategy: Future Forward Digital assessed previous results to create a comprehensive digital advertising strategy aimed at getting the best possible outcome at the lowest cost from Google and Facebook ads. We developed new ads based on key benefits and USPs, redefined the audiences as part of a broader audience development plan, and implemented a strict review process enabling us to continually optimise the campaigns.
Outcome: The strategy resulted in immediate results, achieving 179% more leads in the first month of the campaign. In 7 months of managing the campaign, we achieved a 450% increase in average monthly leads than the previous agency at a 40% lower cost per click.